Misfit Shine, the sleek chrome activity tracker that found early success on Indiegogo nearly two years ago, hit the big time this week. Shine solidified its status as the least fitness tracker-looking fitness tracker on the market by appearing on the runway at New York Fashion Week. Misfit Wearables partnered with Chromat, the structural design […]
As I watched the new “Strength” ad for the iPhone 5s, all the devices looked like Apple accessories. Then I wondered how much the digital health companies had to pay for such high-profile product placement. Finally I realized that Apple would anticipate the “What app is that?” questions and have a list somewhere. Just as […]
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
When the ad started, I said, “Wow, Misfit has a national campaign going for The Shine.” But then as we watched more of the TV spot, my husband said, “It’s an ad for a phone.” This “Strength” ad for the iPhone 5s started running during the NBA playoffs and it is all about digital health. […]
One critique of wearables I heard recently was a side note to the “it’s always the healthiest people in the room” issue. David Inns, CEO of GreatCall, named one of the challenges to widespread adoption of wearable technology: Where do you buy these things? Obviously people who want to optimize their workout or figure out […]